Search Engine Optimization News and Updates

News and updates geared to help you search the Internet, stay up to date on search news, optimize your site for the search engines, and obtain higher rankings.


Google remains No. 1, but at what? And how long?

Google is number one at number of pages in their database at times, but it doesn't mean that they are all available to searchers. Google had the most traffic in January also, but that doesn't mean it all came directly from their site. Google has been reselling data for years to search sites like Yahoo!. Now with Yahoo! not using their data, will Google have one less number one? Where the data was actually piping through Yahoo!, who really is number one?
Will someone outside of marketing give us numbers we can believe? Personally I think Google is making a lot of the numbers as a final heave before collapsing further into a downward spiral. I think they have the ability for a comeback. It will just take time.

Yahoo! Dumps Google

It's finally official! Googles data is no longer being used in Yahoo! searches. Yahoo! is now using it's own Inktomi data.
Yahoo! will index the full text of a webpage, up to 500k, where as Google only does 101k. Like Google, their searches will include PDF documents and MS Office documents. Inktomi does index metatags although it is uncertain how important this is in their rankings.
It is expected that Yahoo! will eventually merge data from AltaVista and AlltheWeb, both owned by Yahoo!. Non-US Yahoo! sites will be switching in the next few weeks.

Lycos and Your Social Calendar

Lycos has decided that it wants to move in a different direction and focus more as a "hub for personal connections". Focusing on invididuals gathering into communities for dating, health, etc., Lycos is moving from appearing to be a regular search engine into something, well.... similar to Microsoft's MSN perhaps? Will they throw away their current search engine? Doubtful unless they can replace that income with even more income from other sources. Currently Lycos is powered by Overture's Alltheweb and their source of income is text ads. Keep your eyes open for a new look.

FinWhat acquires Espotting.....finally

It's been in the works for some time. First the deal is on, then off, rumors fly, etc. The deal is on and seemingly completed. Combined, FindWhat, with a strong presence in America, and Espotting, a European search service, will have the muscle to compete with the big boys such as Overture. This raises our recommendation to pay for listings in FindWhat especially if you receive, or want, any traffic from the European market.