Overture Adds Text Ads - Local Match
Published by Picturesque on Wednesday, June 30, 2004 at 4:27 PM.
Local text ads are now available from Overture. Owned by Yahoo!, Overture is the premiere pay per click vendor in the industry. Now you can target your geographical area where you will most profit from advertising. This service makes full use of the Yahoo! mapping and direction finder.
Click Overture - Local Match for more details.
Click Overture - Local Match for more details.
Yahoo! Adds Suggested Searches
Published by Picturesque on Monday, June 28, 2004 at 7:28 AM.
This isn't new technology by any means, but it is a nice addition to Yahoo!. Mamma.com and AllTheWeb.com have been offering this for some. AllTheWeb remains the most advanced.
What happens on Yahoo! is that the search results page will now have alternative searches that you can try instead of the one you selected. These results are directly under the search box.
What happens on Yahoo! is that the search results page will now have alternative searches that you can try instead of the one you selected. These results are directly under the search box.
Ask Jeeves Drops Paid Inclusion
Published by Picturesque on Friday, June 25, 2004 at 3:48 PM.
Don't spend your money at Ask Jeeves! They've just announced the end of their paid inclusion program and many marketers will try to get you to buy before the program ends.
The paid inclusion programs have put a dark cloud over search results for some time. Searchers, knowing that paid listings are given artificial precedence over free listings, mistrust such search engines. Ask Jeeves needs to gain market share and is apparently ditching a failed program in order to regain trust. We say hooray! Perhaps Yahoo! will drop their paid click program any day now. We can only hope.
The paid inclusion programs have put a dark cloud over search results for some time. Searchers, knowing that paid listings are given artificial precedence over free listings, mistrust such search engines. Ask Jeeves needs to gain market share and is apparently ditching a failed program in order to regain trust. We say hooray! Perhaps Yahoo! will drop their paid click program any day now. We can only hope.
Google AdSense - Add Google to Your Site - But Why?
Published by Picturesque on Tuesday, June 22, 2004 at 12:32 PM.
Google has added a program where people can search Google but with your logo and site colors showing instead of Googles. This is not a feature for most web sites, but does make sense for a few. As an added bonus, if you participate in Google's Ad Sense program, you can earn revenue from the ads that display in the search pages. Click Google AdSense - Overview for more details.
How Adults Search the Web - New Research Study
Published by Picturesque on Wednesday, June 16, 2004 at 11:32 AM.
Knowing how your target audience finds you is helpful in the layout and design of your site. The Socrates Minerva Program project SEEKS: Adult learners’ information seeking strategies in the Information Society has determined that people stay at a site based on the following criteria (in order):
- Reliability
- Speed
- The quality of the information
- The quality of the design
- Trust and confidence
- Clear and simple format and language
- Local idiom
- Direct access to the solution of problems
- The fact that no personal data is required
- That the website is previously known by the searcher, friends or media.
Their findings are definately worth reading. To obtain all the details, click elearningeuropa.info
- Reliability
- Speed
- The quality of the information
- The quality of the design
- Trust and confidence
- Clear and simple format and language
- Local idiom
- Direct access to the solution of problems
- The fact that no personal data is required
- That the website is previously known by the searcher, friends or media.
Their findings are definately worth reading. To obtain all the details, click elearningeuropa.info
Gimpsy - Active Sites for Active People
Published by Picturesque on Tuesday, June 15, 2004 at 1:47 PM.
Gimpsy is a new search engine that asks "What can people do on this site". This is a different approach than the standard pigeon hole, categorize it approach that most directories take. At least this is what Gimpsy claims. Try it out...Gimpsy - Active Sites for Active People
Local Searching Expands
Published by Picturesque on Tuesday, June 08, 2004 at 12:01 PM.
Google, Yahoo! and AskJeeves have been making great strides in providing local searches to site visitors. New to this frontier is InfoSpace. A welcomed addition to this fold, InfoSpace is well posed to compete in this market place. Now we must ask this question...you do have your address and other information on your site? In plain text?
Yahoo! Japan abandons Google
Published by Picturesque on at 11:54 AM.
It's not much of a surprise as Yahoo! is abandoning Google across the board. Japan was the most recent area to find Yahoo! results are now different. How different is the real issue as we still continue to see great similarities between the two here in America for many searches.
