Pay-Per-Call: A New Program For SE Marketing
Published by Picturesque on Tuesday, February 22, 2005 at 9:50 AM.
Pay Per Click generates traffic to your website, but what if you don't have a website? Or, what if many of your customers would prefer to call you rather than type into a form (especially if they are bad typist). Here's a semi-new concept to address this need. You buy local links for your business through selection of keyphrases, people click on a link that takes them to a page about your business, and they call a toll free number. You aren't charged per click, but per call. This means you are only charged for people interested enough to speak with you making this a more valuable advertising medium for the correct businesses. For more, visit Pay-Per-Call: A New Avenue for Search Marketers.
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