Google to Aquire Urchin
Published by Picturesque on Tuesday, March 29, 2005 at 9:23 AM.
Urchin, offering web analytics software and on demand services, is to be aquired by Google. Urchin has been an industry standard for years in web log analysis and reporting. The obvious reason for the purchase is reporting for Google AdWords programs. Other reasons could include reporting on Google search activities beyond what Urchin currently offers. The concern here is having an unbiased web log analysis program that presents all traffic evenhandedly. Hopefully such a great tool will remain untarnished. Press Release --->Urchin Web Analytics software and on demand services
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