Overture Changes Name
Published by Picturesque on Thursday, March 03, 2005 at 9:49 AM.
Yahoo! has decided to change the name of it's popular text advertising service Overture to Yahoo Search Marketing Solutions. Overture had already had a name change from Go To to Overture. Today Overture is a well branded, practically household name. Why they'd choose to change it to something so generic is beyond our comprehension. It's like renaming "Pepsi" to "Brown Bubbling Liquid". More info is at Tech News World.
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