Yahoo! Contextual Ads and Random Numbers
Published by Picturesque on Tuesday, August 23, 2005 at 9:07 AM.
Yahoo! has announced that they will be serving up a random number of ads displayed in searches. An excellent idea that seems oddly familiar. Seems that Google has the same feature. By serving up a random number of ads, it is thought that people will pay more attention to the ads. People have learned to ignore a set sized space on the page and by altering that size, hopefully more people will view them. Strange behavior as often times clicking on the contextual ads helps me find exactly what I'm looking for....after all, the ad is based on what I'm searching for.
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