Yahoo! Search Marketing Eliminates Minimum Spend
Published by Picturesque on Sunday, October 23, 2005 at 10:06 AM.
Yahoo! has finally dropped their $20 minimum per month. It's about time. Many small advertisers have used Google AdWords over Yahoo! just over this one issue. Google is smart knowing that $10 per month multiplies by thousands of advertisers equals a lot of money. With this being a product that has little human intervention, this makes it highly profitable revenue. Yahoo! is apparently finally waking up and perhaps may even someday drop their minimum bid per keyword. Hey, it could happen. More info at Yahoo! Search blog: Yahoo! Search Marketing Eliminates Minimum Spend
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