Pay-Per-Call: A New Program For SE Marketing
Published by Picturesque on Tuesday, February 22, 2005 at 9:50 AM.
Pay Per Click generates traffic to your website, but what if you don't have a website? Or, what if many of your customers would prefer to call you rather than type into a form (especially if they are bad typist). Here's a semi-new concept to address this need. You buy local links for your business through selection of keyphrases, people click on a link that takes them to a page about your business, and they call a toll free number. You aren't charged per click, but per call. This means you are only charged for people interested enough to speak with you making this a more valuable advertising medium for the correct businesses. For more, visit Pay-Per-Call: A New Avenue for Search Marketers.
Google Toolbar 3 beta
Published by Picturesque on Friday, February 18, 2005 at 12:20 PM.
Google has released a beta version of their new toolbar. This version offers spell check for forms completion, a word translator and an autolink that will take any text address and link to a map. Check it out at Google Toolbar 3 beta.
About.com Is for Sale
Published by Picturesque on Thursday, February 10, 2005 at 8:46 AM.
About.com is a portal site with information on virtually every topic. Unfortunately that content is served with an overwhelming amount of advertising making the site unbearable to use for any amount of time. Perhaps a new owner will fix it? Throwing their hats into the ring are a number of major search engine companies proving that portal sites are indeed a part of the strategy. New story at The New York Times > Technology > About.com, Primedia's Web Venture, Is for Sale.
Google Maps Beta
Published by Picturesque on Tuesday, February 08, 2005 at 8:21 AM.
Google is testing Google Maps a service that lets you interact with the map using mouse drag and multiple search boxes. Make certain your site contains geographic information and at lease one phone number to help Google properly find your data. Try it at Google Maps
Google Image Search Update
Published by Picturesque on at 8:19 AM.
The Google image search claim is over 1.1 billion images indexed. They are also going to introduce images in some search results straying away from their previous mantra of fast loading pages. Images will only appear in searches they deem warrant images. Again we ask, do the pictures on your site reflect who you are and what services you provide? These images are links to your site. Don't blow it! Try the image search at Google Image Search.
Y!Q Search
Published by Picturesque on Thursday, February 03, 2005 at 9:30 AM.
The new Y!Q Search allows you to search large blocks of text. Great for researching or seeing if someone is stealing your content. There are also plugins for IE and Firefox. (The ConQuery tool in Firefox offers more options.) The plugins let you select text on a page and instantly query for it on other pages to locate related information. There is also javascript that you can load on your web site that allow site visitors to select text and obtain results in a popup so they dont' leave your site. Try it out at Yahoo! Search.
Desktop Search Handbook - an Office Watch guide
Published by Picturesque on Wednesday, February 02, 2005 at 7:18 AM.
If you are wanting to learn how to properly use one of these new desktop search tools, Woody and his team have released a guid on the topic. If it's anything like their other books, this will be invaluable for those wanting to get the most out of this type of program. For more info, visit Desktop Search Handbook - an Office Watch guide.
MSN Search Officially Out Of Beta
Published by Picturesque on Tuesday, February 01, 2005 at 9:13 AM.
The MSN search site is officially out of beta as of today. Yahoo! results are no longer being shown. Although late to the party, MSN is instantly one of the big three search engines to use. Check it out at MSN Search.
