Search Engine Optimization News and Updates

News and updates geared to help you search the Internet, stay up to date on search news, optimize your site for the search engines, and obtain higher rankings.


New Site - History News Network

For you research buffs, here's a site for historical and social issues topics. History News Network

100 Google Ranking Factors - Maybe

For those who don't have enough lists in their busy day, here's another one. This claims to be a list of "possible" factors that Google uses when determining how to list your site. Not all items may be on the money and some are just plain shot in the dark guesses. Other items are obvious things. Take a look and think about each item, but don't take this as gospel handed down direct from the Google gods via Moses. Visit Google Ranking Factors - SEO List for the list.

New Ask Jeeves Paid Listings Program Said To Come August 1

The rumor mill is rumbling that AskJeeves may be jumping into the PPC market soon. Since AskJeeves and all other sites owned by the same company stopped accepting new submissions, many have been wondering when they would make this more. Link: New Ask Jeeves Paid Listings Program Said To Come August 1

Yahoo! 360° and RSS Feeds

Is there an echo in here? Yahoo! introduces an RSS reader along with a few other goodies. At least they one up-ed Google. Visit Yahoo! 360° - My Blog - Yahoo! 360 Product Blog - Flickr, Blog Comment Alerts and more.... Personally I'd prefer Yahoo!s offerings if I went for this personal login stuff.

Google And RSS

Google now has their own RSS reader. Opinion and info at Google homepage turns into an RSS aggregator: Corante > Get Real >.

Google Ads and CTR

Keeping on top of the changes with Googles advertising programs? Here's an article that will help you determine how the changes could impact your site. Visit Advanced AdWords Strategies | Traffick - Internet Search Enlightenment.

My Way - Searching Without Ads

A search engine that is gaining ground quickly is My Way. An ad free alternative, My Way offers personalization and a mostly text (read fast loading) web site. I expect them to continue to gain market share in the search community.

Konfabulator Aquired by Yahoo!

The three person company Konfabulator was aquired by Yahoo! and is being offered for free. Konfabulator software puts gadgets on your desktop pushing desired (we hope) content direct to your desktop. Visit Yahoo!, here we come! for a light hearted, but information, press release.

MSN Virtual Earth - View From The Skies

MSN has launched a virtual earth service that provides areal photography including some angled shots of popular cities. Visit it at MSN Virtual Earth and get a heavenly shot of your neighborhood.

Google AdSense Optimization Webinar - Making more money with AdSense

For those of you who want to read a lot, here's a transcript of the webinar Google did regarding proper use of AdSense. Google AdSense Optimization Webinar. There's good information in them thar words.

Interview with the Search Engine Butler

On a comical note, here is an interview with the Butler from AskJeeves. Many a politician could learn how to dodge questions from this comical "interview". SatireWire | Feature: Interview with the Search Engine

Google AdWords: What are the AdWords keyword status changes?

"Quality based" bidding is a change to Google's Adwords campaign. No longer will Google shut off ad campaigns that aren't generating enough clicks. A phrase is either active or inactive. Read more about these changes at Google AdWords: What are the AdWords keyword status changes?.

MSN Shopping Is Alive and Well...At Least It's Beta

MSN Shopping has resurfaced and is apparently here to stay, at least as Beta, for a while. Competing with Froogle and Shopping.com and Yahoo! Shopping, MSN is geared up and ready to help you sell your goods online. Check them out at MSN Shopping.

Yahoo! Search Marketing Handbooks and Tools

A number of forums had postings wondering where the Overture handbooks went now that Yahoo! has rebranded and rearranged the site. They have been found here Yahoo! Search Marketing including a PDF workbook that can be downloaded. In the upper right notice links to the popular tools that can help you in deciding which keywords (phrases) to purchase and how much to bid.

Deepy :: Rediscover The Results

Deepy is a beta search tool that uses the Gigablast database. Features include split screen, zoom, spell check, and several other one-off features that some of the major engines are lacking. Visit them at Deepy :: Rediscover The Results.

Gigablast Launches Blog and Travel Searches

Gigablast has launched a beta blog search and a beta travel search. This is one of the search engines we have been mentioning as a company to watch as they climb up the ladder of popularity. Visit the blog search at Gigablast.

Yahoo! : No Phone Left Behind!

Yahoo! has updated the feature that allows users to receive search results on their cell phones. Now most cell phones can take advantage of this feature. Check out Yahoo! Search blog: 92466: No Phone Left Behind!. Still not owning a cell phone myself, I still consider this nerds-ville, but people are using it. So that people can search for you, make certain your site has your business name, address, phone, etc., as plain text and that your listings in yellow pages web sites are accurate.

Yahoo! HotJobs - Vertical Searching

Yahoo! is now offering a new vertical search at Yahoo! HotJobs. The first big search engine player to enter this field, Yahoo! has teamed up with HotJobs. Searches show HotJobs listings first and then listings from company web site job postings and other sources. Can Google be far behind in a similar feature? Word has it that Google is working on their own classifieds system.

Google Personalized Search Adds Images

Google's Personalized search now includes the ability to include images. The personalized search feature seems to be taking off as each player keeps adding features in an attempt to out-do the other guy. We've commented before on the security issues with having a log in with searches stored. If that doesn't bother you, have at it by going to Google Personalized Search

Become Adds News Feature

Become.com is a search engine for shoppers. A new news feature has been added to search for product news. This can be useful for product safety recalls and frivolous searches for the latest and greatest pepper grinder. Check them out at Become: Be Smart, Be Thrifty, Just Be.