Yahoo Revamps Its Ad Plans
Published by Picturesque on Tuesday, January 03, 2006 at 9:37 AM.
Yahoo! is playing catch up to Google's ad programs. Yahoo! is opening up many ad programs previously only for the big names. By expanding the publishers network, Yahoo! appears to be gearing up to capture more of the market it has lost due to prior years of ignoring the issue. RED HERRING | Yahoo Revamps Its Ad Plans
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