Which Page Improvements Boost Response?
Published by Picturesque on Thursday, March 09, 2006 at 2:46 PM.
iMedia Connection has some great information on which site changes generate the most revenue increase. Not suprisingly, optimizing the web site landing pages came out the winner. After all, getting people to a web site isn't the biggest issue, it's keeping them there. Second is improving PPC ad copy, also not a huge suprise. Read more at iMedia Connection: Which Page Improvements Boost Response?.
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