The Search Engine Blog

Desperate times call for desperate measures. Microsoft will give you cash back for searching your next purchase on their Live Search! product search. Not that they need to as it’s already better than Google’s product search. It includes shipping costs making the results more reliable when searching for the least expensive purchase of useless cat […]

If the news lately sounds all the same (Britney Spears in court, sunny in Hawaii today, etc.), well, it’s because it is. Yup, Microsoft is again trying to buy Yahoo!. Not totally unexpected as Yahoo! has been getting cozy with Google. Yawn. Just taking a wait and see attitude here. It will be a long […]

Microsoft’s second attempt to aggregate news is much improved. It’s a very simple interface with a useful sidebar containing local news. The local news uses your IP address to determine your location. While this saves having to enter a city and zipcode, it’s not terribly helpful if you live on the state line as I […]

MSN has confirmed that the bug is still not fixed despite the instructions being posted on their site on how to use the feature. There are work arounds, but quite honestly it’s best just to not let friends drive dynamic yet. Once it’s fixed and others have tested it for you, be my guest. It’s […]

It should come as no surprise as history repeats itself. Yahoo! will be rejecting Microsoft’s offer to purchase Yahoo!
WSJ: Yahoo Plans To Reject Microsoft’s Offer

If ads were really smart, they’d know I didn’t want to see them. Microsoft has announced a smart ad product that knows when to show ads in a video. For example, your logo would appear when your product name is mentioned. It also is suppose to know the appropriate time to display to avoid interfering […]

Microsoft has offered to purchase Yahoo! for $44.6 billion. Yahoo! is in trouble with internal bickering, layoffs and less than stellar performance this past year. Are they ripe for purchase? Microsoft seems to think so. What do many search marketers think of the move? Isn’t is just taking two troubled companies (as far as search […]

Microsoft will be providing advertising for the Wall Street Journal sites. This includes paid searches and contextual advertising. If you want to advertise on WSJ sites, it looks like Microsoft might be the most affordable option.
The Associated Press: Microsoft to Provide Ads to WSJ Sites

You have to love a name like “Add-in”. What marketing guru was overpaid to come up with that name….at any rate, it’s a really cool tool. You can do some pretty impressive keyword research using adCenter data and reviewing it in Excel 2007. It won’t be too long before Google and Yahoo! copy this (or […]

Microsoft very quickly responded and fixed the issue of PPC ads from Google showing in their search results. Kudos to MS for this quick fix. It seems Google changed the way they display ads and MS was sleeping and didn’t catch it.
Live Search Webmaster Center Blog : Listing Google Ads In Live Search (D’oh!)