The Search Engine Blog

A must read interview regarding search rankings and how links impact you. If you can only read one online marketing article today, this is the one. Read it, think about it, put it into action.
Yahoo’s Priyank Garg Chats with Eric Enge

Yahoo! announced an update for their search index. There isn’t much buzz about it in the forums. Perhaps there isn’t much of a change, or no one cares about Yahoo!. Perhaps it’s because everytime they update they seem to totally screw it up and end up hitting the undo key.Yahoo! Search Blog: Weather Report: Yahoo! […]

If you try to go to the Overture Keyword Suggestion Tool, you won’t get it. Instead you get a permanent redirect to Advertising Your Business with Yahoo! Search Marketing. It wasn’t without warning. The tool has been off and on again for some time.

If the news lately sounds all the same (Britney Spears in court, sunny in Hawaii today, etc.), well, it’s because it is. Yup, Microsoft is again trying to buy Yahoo!. Not totally unexpected as Yahoo! has been getting cozy with Google. Yawn. Just taking a wait and see attitude here. It will be a long […]

If you have a Yahoo! email account, no doubt you’ve received a message about the new Yahoo! search. It’s nothing that revolutionary and I think they are behind the eight ball not to have done this sooner. It seems to only be the normal Ajax search suggest that Google and MSN have already had for […]

From the “It’s About Time” Department comes Yahoo!’s integration of data from other sources. The open search platform enables 3rd parties to build and present search results. Now it’s even more important for you to obtain listings on those other databases that you thought nobody used. (Like it wasn’t already important?)
Yahoo! Search Blog: An Open […]

It’s just like something from a gossip column. Yahoo! set to merge with AOL? Or at least talk about it. This doesn’t mean much for searchers or search marketers yet as a merger like this would take years, but interesting coffee break conversation none the less.
Yahoo! set to revive merger talks with AOL after rejecting […]

It should come as no surprise as history repeats itself. Yahoo! will be rejecting Microsoft’s offer to purchase Yahoo!
WSJ: Yahoo Plans To Reject Microsoft’s Offer

Microsoft has offered to purchase Yahoo! for $44.6 billion. Yahoo! is in trouble with internal bickering, layoffs and less than stellar performance this past year. Are they ripe for purchase? Microsoft seems to think so. What do many search marketers think of the move? Isn’t is just taking two troubled companies (as far as search […]

A terrific new tool is available to obtain some interesting link data from the Yahoo! API. While there are still bugs in this new tool, it does provide a new look at data and even allows you to download the information in CSV format.
Link Diagnosis - examine your link competition